Online Marketing Terms - Từ điển Thuật ngữ Online Marketing
Common Marketing Terms - American Marketing Association
The hype around IoT is now at an all-time high, meaning that the domain will likely receive a lot less interest as it progresses into more mature stages. But that does not mean that it not a full-fledged domain that will have a big impact on our lives in the future. The reason for IoT to be dismissed as a marketing term is because it is still very easy to fail in this domain, giving many professional parties the idea that IoT is “not for them”. John compared this way of thinking to the heydays of internet itself, where most companies were unsure what benefits a webpage could have. This is the stage of IoT right now, but IoT faces another challenge: it’s inherent multidisciplinary nature. You need to get a team together of programmers, embedded system engineers, industrial designers and business people for a single product to work. This is a stark contrast with the web, were an individual could make a webpage all on his or her own. This multidisciplinary making has clear parallels to maker culture, and in a sense that’s a good thing, because this is the culture that embraces prototyping, an essential component in designing IoT products. Unlike maker culture, IoT professionals need to focus on user testing in order to defend their business case and assure their product has a big enough use case for it to be a profitable product.
List of marketing terms - Wikipedia, the free encyclopedia
After a short break John Tillema from Rotterdam design engineering agency Tweetonig took to the stage to talk about what it means for professionals to enter the new domain that is IoT. With his signature hyperactive way of talking, John quickly separated the marketing term that Internet of Things has become from the actual domain of making internet connected everyday products.
In a list of marketing terms, I guess "marketing" should be included. Marketing is the process of creating awareness of and interest in companies, products, or services. While some in sales says they are "in marketing," the two are distinct functions. Branding, advertising and PR are all elements of marketing. Marketing term paper is given due importance as a standard marketing tool which can be used for not only informing and enlightening the prospective customer about the present state of affairs but also gives a reason as to why you need to be given preference in any sort of competition.